Information Technology, Data Science and Digital Health

Big Data Analytics

Big data analytics is the use of advanced analytical techniques on very large and diverse data sets consisting of structured, semi-structured and unstructured data from different sources, ranging in size from terabytes to zeta bytes. Here are some examples: Use analytics to understand customer behavior to optimize customer experience. Predict the future trends to make better business decisions. Improve your marketing campaigns by understanding what's working and what's not. In different phases of business analysis, large amounts of data are processed. According to the requirements of the type of analysis, there are five types of analysis: descriptive analysis, diagnostic analysis, predictive analysis, prescriptive analysis and cognitive analysis.